Rockstar Games brought Vice City to Selfridges on Oxford Street. The Corner Shop has over 60 items from the Grand Theft Auto VI collection, including collaborations and limited merch.
Sales opened on Monday, November 9, in store and online, ten days before the game's release. The shop is open until Saturday, November 28.
Photos from the store: GTAVI_Rockstar on Telegram.
What's inside
The store's facade is lit up in the game's colors, and in the evening the daytime image switches to a night one.
Inside stands a Grotti Cheetah, a replica built by West Coast Customs. According to London on the Inside, it actually runs, and only two of them exist.
Next to it is a 10-foot Macca the Gator, set against Vice City Art Deco scenery.
therespawn posted a video from inside the store on Instagram:
What's for sale
The headline piece is the Goodtime State varsity jacket at £2,500. The black version, Black Varsity, costs £1,750. The cheapest souvenir, a shot glass, is £5.
There's Vice City Manatees and Narcos clothing, beach towels, silk scarves and a GTA VI basketball. Collaborations include items from Winmau, Members Only and Hedley & Bennett.
In the UK, The Goodtime State – Vice City Collection box is sold in person only here. The full list with prices is on the Selfridges collection page.
Exclusives sold out by morning
On the morning of launch day, the online queue grew to almost 100,000 people. By 9:40 GMT, the exclusive items were almost gone.
Vice City in the Christmas windows
Vice City is also part of Selfridges' holiday campaign "Christmas and the City", as one of 12 cities.
Three windows on Duke Street and the Christmas windows on Oxford Street feature a lifeguard tower, flamingos, an alligator and palm trees in garlands and neon.
Where and when
- dates: November 9–28, 2026
- address: The Corner Shop, Selfridges, 400 Oxford Street, London W1A 1AB
If you can't make it to Oxford Street, part of the collection is available at Selfridges in Birmingham and Manchester.